Sherwin Williams Speaking in Color: A New Wave in Design

Are you tired of boring color schemes in your home or office? Do you want to make a statement with your design choices? Look no further than Sherwin Williams’ “speaking in color” campaign.

Sherwin Williams is a well-known brand in the world of painting and coating products, but they are much more than just a paint company. They have a unique approach to design, incorporating the psychology of color into their products and services. Through their “speaking in color” campaign, they aim to help individuals and businesses make informed color choices that align with their brand and design goals.

Color is a powerful tool in design, influencing emotions, behavior, and even decision-making. Sherwin Williams understands this and has developed a comprehensive system for selecting colors that goes beyond personal preference. By tapping into the science of color, they can help you create a space that not only looks great but feels great too.

In this article, we’ll take a closer look at Sherwin Williams’ “speaking in color” campaign and how it can revolutionize your design choices. We’ll explore the psychology of color, Sherwin Williams’ history and branding, their color forecast, and real-life case studies of successful design projects. So, let’s dive in and see how Sherwin Williams is changing the game in design.

Sherwin Williams: A Legacy of Quality and Innovation

A Company with a Rich History

Sherwin Williams has been a leading manufacturer of paints and coatings for over 150 years. Founded in 1866 by Henry Sherwin and Edward Williams, the company has grown from a small partnership to a global corporation with over 60,000 employees worldwide.

Over the years, Sherwin Williams has consistently focused on innovation and quality, leading to the development of many groundbreaking products and services. They have a strong commitment to sustainability, with a goal of reducing their environmental impact through responsible manufacturing and product development.

A Branding Strategy that Stands Out

Sherwin Williams’ branding and marketing strategies have always been distinctive and memorable. Their iconic logo, featuring a paint can pouring a stream of paint, has become synonymous with quality and reliability.

Their “Cover the Earth” campaign, launched in the 1890s, was one of the first national advertising campaigns in the United States and helped establish Sherwin Williams as a household name. Today, their “speaking in color” campaign builds on this legacy of innovative branding, helping customers make informed color choices that reflect their unique style and personality.

“Speaking in Color”: Aligning with the Brand

Sherwin Williams’ “speaking in color” campaign is more than just a marketing tool. It aligns with the company’s overall brand messaging of quality, innovation, and sustainability. By using the science of color to help customers make informed choices, they are reinforcing their commitment to providing products and services that are not only visually stunning but also environmentally responsible.

Through their color forecasting and expert advice, Sherwin Williams is helping to shape the future of design. Whether you’re a homeowner, business owner, or designer, Sherwin Williams’ “speaking in color” campaign can help you achieve your design goals while staying true to your values.

The Psychology of Color: How it Affects Mood and Behavior

Color can have a profound effect on our emotions and behaviors, whether we realize it or not. This is why it’s crucial to choose the right colors for your design projects, whether it’s for your home, office, or business. Sherwin Williams’ “speaking in color” campaign recognizes the importance of color psychology and incorporates it into their products and services.

How Color Affects Mood

Different colors can elicit different emotional responses in people. For example, warm colors like red, orange, and yellow can evoke feelings of excitement and energy. Cool colors like blue, green, and purple can inspire calmness and relaxation. However, the effects of color can also be influenced by personal experiences and cultural associations.

The Psychology Behind Color Choices in Design

Color psychology is the study of how color affects human behavior and decision-making. It’s a complex field that takes into account factors like cultural background, personal experiences, and individual preferences. When it comes to design, color psychology can help you make informed choices that align with your goals and brand messaging.

The Importance of Color in Branding and Marketing

Color is a powerful tool in branding and marketing. It can influence how people perceive your brand, make your products stand out, and even impact purchasing decisions. Sherwin Williams’ “speaking in color” campaign recognizes the importance of color in branding and marketing and offers resources to help businesses make informed color choices.

In summary, understanding the science of color and its impact on mood and behavior is crucial for successful design projects. Sherwin Williams’ “speaking in color” campaign incorporates color psychology into their products and services, helping individuals and businesses make informed color choices that align with their goals and brand messaging.

Sherwin Williams Color Forecast

Sherwin Williams’ annual color forecast is eagerly anticipated by designers, decorators, and homeowners alike. This forecast is a comprehensive guide to the coming year’s color trends, with insights into what colors will be popular in the world of design. But how exactly is this forecast developed and curated?

How the Forecast is Developed and Curated

Sherwin Williams’ color forecast is developed by a team of color experts who spend months researching and analyzing global trends. They look at a wide range of factors, including fashion, art, technology, and even pop culture, to determine what colors will be popular in the coming year. They also consider the emotional and psychological impact of color, ensuring that the forecast reflects not only what’s trendy but what will resonate with people on a deeper level.

Once the team has identified the colors that will be popular in the coming year, they work to develop palettes that incorporate these colors in unique and interesting ways. These palettes are designed to be versatile, allowing users to mix and match colors to create their own unique look.

Trends in Color Choices for 2021 and Beyond

So, what colors can we expect to see in the coming year? Sherwin Williams’ 2021 color forecast includes colors that are both comforting and invigorating, reflecting the tumultuous times we are living in. Some of the key trends include:

  • Warm neutrals: Colors like Urbane Bronze and Modern Gray provide a sense of comfort and stability, while still feeling fresh and modern.
  • Blues: Blues are always popular in design, and this year is no exception. Sherwin Williams’ forecast includes a range of blues, from navy to sky blue, that evoke a sense of calm and tranquility.
  • Earth tones: Colors like Canyon Clay and Oakmoss are warm and inviting, bringing a touch of the outdoors inside.
  • Pops of color: Sherwin Williams’ forecast also includes bold, eye-catching colors like Passionate and Elation. These colors can be used to add a pop of brightness and energy to any space.

By incorporating these colors into your design projects, you can stay on-trend while still creating a space that reflects your unique style and personality. So, take a look at Sherwin Williams’ color forecast and start speaking in color today!

Case Studies: “Speaking in Color” in Action

Are you curious about the real-world impact of Sherwin Williams’ “speaking in color” campaign? Let’s take a look at some case studies of businesses and individuals who have successfully implemented Sherwin Williams colors to enhance their brand and design.

Example 1: A Cozy Coffee Shop

A local coffee shop wanted to create a warm and inviting atmosphere for its customers. They turned to Sherwin Williams’ color experts for advice on the best colors to use. The experts suggested a combination of warm neutrals and soft blues to create a cozy and relaxing environment. The coffee shop implemented these colors throughout its space, from the walls to the furniture and decor. The result was a welcoming space that customers couldn’t wait to return to.

Example 2: A Vibrant Office Space

A tech company wanted to create a fun and energetic workspace for its employees. They worked with Sherwin Williams to select bold and bright colors that would inspire creativity and collaboration. The company used these colors on accent walls, furniture, and even on their company logo. The result was an office space that felt lively and engaging, and employees felt energized and motivated to work.

Example 3: A Modern Home Makeover

A homeowner wanted to update their home with a modern look and feel. They chose to work with Sherwin Williams to select a color palette that would create a cohesive and stylish space. The experts suggested a combination of cool grays, crisp whites, and pops of bold color. They used these colors on walls, furniture, and even on the front door. The result was a beautiful and modern home that felt fresh and inviting.

These case studies demonstrate the power of color in design and the expertise of Sherwin Williams’ color specialists. By working with Sherwin Williams, businesses and individuals can achieve their design goals and create spaces that are truly unique and inspiring.


In conclusion, Sherwin Williams’ “speaking in color” campaign is a game-changer in the world of design. By incorporating the science of color into their products and services, they can help individuals and businesses make informed color choices that align with their brand and design goals.

Color is a powerful tool in design, and Sherwin Williams understands this better than anyone. Their comprehensive system for selecting colors goes beyond personal preference, taking into account the psychology of color and how it affects emotions and behavior.

Through their annual color forecast and real-life case studies, Sherwin Williams continues to prove their expertise, authority, and trustworthiness in the design industry. And with their wide selection of high-quality products, they make it easy for anyone to create a space that not only looks great but feels great too.

So, whether you’re looking to revamp your home or office, or you’re a business looking to enhance your brand through design, Sherwin Williams and their “speaking in color” campaign have got you covered. Visit today to explore their color options and resources and start speaking in color.